How a Swatch watch became a collector’s item – and caused chaos around the world

The limited edition Audemars collaboration, a pocket watch on a lanyard, has prompted shoppers to go into meltdown – and the ‘Royal Pop’ is already worth thousands of pounds online. A puzzled Katie Rosseinsky looks at the latest trend for performative shopping

  General   May 19, 2026   0   1  Add to Reading List
How a Swatch watch became a collector’s item – and caused chaos around the world

The limited edition Audemars collaboration, a pocket watch on a lanyard, has prompted shoppers to go into meltdown – and the ‘Royal Pop’ is already worth thousands of pounds online. A puzzled Katie Rosseinsky looks at the latest trend for performative shopping

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