Home Depot’s Secret to Finding Its Boy-Next-Door Models: Hire the Boy Next Door

Of all the creative assets in a brand marketer's toolkit, few are as humble (or essential) as the lifestyle photo--those stills and videos that feature a smiling model appearing alongside the product. Scores of agencies stand at the ready to book talent for jobs like this--often slender younglings who'll pair their good looks with a...

  Business   Dec 6, 2024   0   30  Add to Reading List
Home Depot’s Secret to Finding Its Boy-Next-Door Models: Hire the Boy Next Door
Of all the creative assets in a brand marketer's toolkit, few are as humble (or essential) as the lifestyle photo--those stills and videos that feature a smiling model appearing alongside the product. Scores of agencies stand at the ready to book talent for jobs like this--often slender younglings who'll pair their good looks with a...
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