Hershey’s AI-Powered Ad Campaign Sold More Candy and Gave It Leverage With Retailers

When The Hershey Company used AI to drive its media placements in a recent campaign, it not only sold more candy but also gave the confectionary brand an advantage in its negotiations with retailers. Hershey's partnered with Chalice Custom Algorithms for a Halloween campaign, a make-or-break period for candy brands, that incorporated its sales data....

  Business   Apr 18, 2024   0   47  Add to Reading List
Hershey’s AI-Powered Ad Campaign Sold More Candy and Gave It Leverage With Retailers
When The Hershey Company used AI to drive its media placements in a recent campaign, it not only sold more candy but also gave the confectionary brand an advantage in its negotiations with retailers. Hershey's partnered with Chalice Custom Algorithms for a Halloween campaign, a make-or-break period for candy brands, that incorporated its sales data....
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