Here’s Your Excuse to Go To Gothenburg, Sweden

Cinnamon buns the size of your head. Everything else is just a bonus.

Here’s Your Excuse to Go To Gothenburg, Sweden












If Stockholm is the George Clooney of Sweden, think of Gothenburg as its Timothée Chalamet — the hip, younger brother. On Sweden’s west coast, the country’s second-largest city masterfully blends old and new, fueling its surge in popularity.

Hop on an iconic blue-and-white tram to find cobblestone streets lined with trendy boutiques, buzzy eateries, and chic stays like Hotel Pigalle. Don’t miss the Gothenburg Museum of Art, the Botanical Garden, or a Scandi sauna session at world-famous Jubileumsparken — all in one of the world’s most sustainable cities. So, yes, you can feel smug while exploring.

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