Here are 3 recent changes Rema has made to his branding and personality

Rema has transformed from a rising Nigerian talent to a global Afrobeats phenomenon in just five years.

Since signing with Mavin Records in 2019, his initial hit, Dumebi, has set the stage for a meteoric rise. He's captivated audiences with his babyface, and unique approach to Afrobeats. This enabled him to rack up over a billion streams and top charts worldwide.

His smash hit Calm Down even reached number three on the Billboard Hot 100, featuring a star-studded remix with Selena Gomez. Rema's trophy cabinet also boasts the MTV Video Music Award for Best Afrobeats Video and the Billboard Music Award for Top Afrobeats Song.

But awards and accolades are just one side of the story. Rema's evolving image and presence online have also become a point of conversation for fans. Let's look into the recent changes that have sparked a buzz around the Afrobeat star.

1. His Look

Rema's signature look has definitely undergone a transformation. When he first burst onto the scene, he was known for his distinctive style—think dreadlocks and a balaclava. He then experimented with a shorter, blonde cut in 2020. But the real shift came gradually. He started incorporating more black clothing into his wardrobe, topping off a clear change after the release of his Ravage EP. His current style leans more towards a darker, more emo aesthetic.

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