Guinness Match Day Delivers Bold Football Moments Across Nigeria

Guinness Match Day created vibrant football experiences across Awka, Abuja, Lagos, Benin, and Port Harcourt. Fans gathered for community-focused screenings anchored by a bold Guinness character.

Premier League Fixtures

The Premier League fixtures were Arsenal vs Burnley, Brighton vs Leeds United, Crystal Palace vs Brentford, and Liverpool vs Aston Villa.

The matches delivered crowd reactions that defined the mood at every center.

Purpose for Guinness

Guinness built this viewing project to deepen its connection with football audiences. The aim is to deliver Epic Football Viewing with Guinness, By Guinness and For Nigerians.

Match day sessions continue from November to December.

Consumer Engagement

All attendees got a free bottle of Guinness for every purchase of 2 bottles. Purchasing 2 bottles of Guinness automatically qualifies the consumer for an extra free bottle and an opportunity to participate in the Predict and Win activity.

Winners received branded Match Day Jerseys, Guinness VIP cards, and Showmax vouchers. MCs kept engagement high with reward drops of branded merchandize.

Online consumers were not left out as they had a chance to participate in the Predict & Win on social media stories – for a chance to win 6-pack Guinness Cans.

City Experience Summary

Fans no doubt left the various venues with a Match-viewing experience like no other – having participated in the various engagements and winning coveted gift items.

As the next Match Day comes up, the question is – which cities will be the next to experience Guinness’s Epic Match Day? Follow Guinness_Africa on socials to find out if your location is next.

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