Global OOH market surges as digital screens fuel industry growth

Worldwide investment in out-of-home (OOH) advertising climbed sharply in 2025, underscoring the medium’s growing relevance in an increasingly digital-first advertising landscape as brands intensified spending on both traditional and digital outdoor platforms. Fresh figures released in the World Out of Home Organisation’s (WOO) 2026 Global OOH Expenditure Report show that global OOH advertising spend reached […] The post Global OOH market surges as digital screens fuel industry growth appeared first on Marketing Edge Magazine.

  Business   Jul 10, 2026   0   6  Add to Reading List
Global OOH market surges as digital screens fuel industry growth












Worldwide investment in out-of-home (OOH) advertising climbed sharply in 2025, underscoring the medium’s growing relevance in an increasingly digital-first advertising landscape as brands intensified spending on both traditional and digital outdoor platforms. Fresh figures released in the World Out of Home Organisation’s (WOO) 2026 Global OOH Expenditure Report show that global OOH advertising spend reached […]

The post Global OOH market surges as digital screens fuel industry growth appeared first on Marketing Edge Magazine.

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