From perception to power: how brands can fix image issues and win bigger budgets

Perception is currency in business. When leaders believe in the power of marketing, budgets grow. When they do not, even the best ideas are starved of oxygen. The paradox is obvious: marketing is tasked with shaping external perceptions of a company, yet it often struggles to shape internal perceptions of its own value. This mismatch […] The post From perception to power: how brands can fix image issues and win bigger budgets appeared first on Marketing Edge Magazine.

  Business   Sep 2, 2025   0   14  Add to Reading List
From perception to power: how brands can fix image issues and win bigger budgets

Perception is currency in business. When leaders believe in the power of marketing, budgets grow. When they do not, even the best ideas are starved of oxygen. The paradox is obvious: marketing is tasked with shaping external perceptions of a company, yet it often struggles to shape internal perceptions of its own value. This mismatch […]

The post From perception to power: how brands can fix image issues and win bigger budgets appeared first on Marketing Edge Magazine.

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