From loyalty to relevance: How Gen Z is redefining brand choice

 Historically, reaching the status of a “default brand” was the peak of marketing success. It meant that a brand had built confidence, gained loyalty, and subtly removed choice. You did not think about the toothpaste you bought, the soda you drank, or the shoes you wore; you only picked what felt familiar. However, for Gen […] The post From loyalty to relevance: How Gen Z is redefining brand choice appeared first on Marketing Edge Magazine.

  Business   Jan 4, 2026   0   0  Add to Reading List
From loyalty to relevance: How Gen Z is redefining brand choice

 Historically, reaching the status of a “default brand” was the peak of marketing success. It meant that a brand had built confidence, gained loyalty, and subtly removed choice. You did not think about the toothpaste you bought, the soda you drank, or the shoes you wore; you only picked what felt familiar. However, for Gen […]

The post From loyalty to relevance: How Gen Z is redefining brand choice appeared first on Marketing Edge Magazine.

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