FMCG major Marico acquires additional 24.09% stake in Plix parent for Rs 1,012 crore

FMCG major Marico has acquired an additional 24.09% stake in Satiya Nutraceuticals, which owns plant-based nutrition and personal care brand Plix, for Rs 1,012.03 crore.

The transaction, completed on 5 October 2026, has increased Marico’s holding in Satiya Nutraceuticals from 60% to 84.09% on a fully diluted basis.

Following the acquisition, Marico’s aggregate consideration for its 84.09% stake in the company stands at Rs 1,392.07 crore.

Marico had previously acquired an aggregate 60% stake in Satiya Nutraceuticals and held the right under definitive agreements to acquire the remaining 40%, subject to certain terms and conditions.

The company has now entered into definitive agreements to acquire a further 38.18% stake from the founders and certain other shareholders in tranches.

Of this, the acquisition of 24.09% has been completed. The remaining 14.09% stake is to be acquired in July 2027, subject to the terms and conditions of the agreements.

The consideration for the remaining stake will be determined at the time of the acquisition. It will include a base consideration of up to Rs 592 crore, along with additional consideration linked to milestones and other terms agreed between the parties.

The latest 24.09% acquisition was completed through a cash consideration.

Satiya Nutraceuticals was incorporated in February 2020 and is headquartered in Mumbai. It owns The Plant Fix, or Plix, which operates across plant-based nutrition and personal care.

The company reported consolidated turnover of Rs 864.31 crore in FY26, compared with Rs 432.84 crore in FY25 and Rs 155.32 crore in FY24.

Marico has said its investment in Satiya Nutraceuticals has expanded its addressable market in value-added foods and nutrition, while strengthening its presence across personal care and wellness categories.

The acquisition forms part of Marico’s broader expansion beyond its traditional consumer goods businesses and into foods, wellness and digital-first brands.

Its portfolio includes brands such as Beardo, Just Herbs, True Elements and Plix. In 2026, Marico also acquired majority stakes in 4700BC, a premium gourmet snacking brand, and Cosmix, a digital-first functional wellness brand.

Marico expects double-digit Q2 revenue growth

Separately, Marico said its India business recorded underlying volume growth touching double digits during the second quarter of FY27, which ended on 30 September 2026.

Parachute Coconut Oil recorded early-teens volume growth during the quarter.

Marico said consolidated revenue is expected to grow in double digits, supported by its core, digital and international portfolios, while operating profit is expected to grow in the mid-twenties.