Fashion, drama, and a new star crowned: why Showmax’s Style Magnate is your next binge obsession

Style Magnate, the Showmax Original fashion reality TV series, has concluded its first season in spectacular style. The season finale saw Esther Okonta crowned as the Style Magnate, taking home the grand prize of ₦100 million worth of prizes, including a cash prize and other rewards.

This groundbreaking series, executive produced by Abisola Omolade and co-produced by Yolanda Okereke, who also served as the Fashion Principal, was chaired by Mai Atafo as the show’s Maestro and hosted by renowned actor Joseph Benjamin.

Style Magnate set out to spotlight African fashion and design on a global stage. Featuring 20 contestants from diverse backgrounds, the show masterfully combined the glamour of fashion with the drama of reality TV to deliver an unparalleled viewing experience. If you missed any part of the season or want to relive the drama, the entire first season is available for binge-watching on Showmax.

A platform for rising stars

Over 11 weeks, the ‘magnates’ competed in challenges that tested their technical skills, creativity, and ability to handle pressure. From haute couture gowns to avant-garde statements, each week brought bold new designs that pushed the boundaries of what African fashion can achieve.

Speaking on the inspiration behind the series, Omolade said: “I wanted to create a platform that elevates the fashion narrative in Africa. With Style Magnate, we’re not just showcasing designs; we’re celebrating stories, talent, and the limitless potential of African creatives.”

The stakes were high with ₦100 million worth of prizes up for grabs, including a N10 million cash prize, a three-month internship and a one-bedroom loft apartment, all towards propelling the winner’s career to new heights.

A finale to remember

The final five designers—Zuweirat, Sildek, Esther, Itunu, and Philip—faced their toughest challenge yet, creating a three-look collection for a star client. Their work was judged by a panel of fashion heavyweights, including Mai Atafo, Ejiro Amos Tafiri, Ugo Monye, Tosin Ogundadegbe, and Yolanda Okereke, who evaluated the designs on creativity, execution, and vision.

Esther Okonta dazzled the judges with a collection that fused innovation with cultural storytelling, earning her the title of Style Magnate. Reflecting on their journey, Esther Okonta said: “Winning Style Magnate is a dream come true. This platform has given me the confidence and exposure to take my brand to the next level.”

A show with cultural impact

Hosted by the charismatic Joseph Benjamin, the series is more than just a competition; it’s a celebration of Africa’s vibrant and diverse fashion landscape. With contestants hailing from different regions, the show highlighted how African design blends tradition with modernity, showcasing everything from handwoven textiles to draping and cutting-edge techniques.

Dr Busola Tejumola, Executive Head of Content and Channels West Africa at MultiChoice, remarked: “Style Magnate is proof of the creative brilliance of African designers setting a new standard for fashion reality TV in Africa. It’s been inspiring to see the raw talent and bold creativity of these designers, and we’re proud to have brought their journey to our viewers. With the potential they have showcased on the show, they are all winners and have very bright futures in the industry”.

Why you should binge it now

Whether you’re a fashion aficionado or simply love a good story, Style Magnate offers something for everyone. From the highs and lows of competition to the jaw-dropping designs that graced the runway, the series is a visual feast and an emotional rollercoaster.

The entire season of Style Magnate is available for streaming now on Showmax.