Exclusive: Google Suggests Buyers Target Teens, Going Against Its Policies

Sales representatives from Google have suggested advertisers target teenagers on YouTube, seemingly in violation of the platform's own policies, according to three ad buyers and written documentation seen by ADWEEK. This activity goes beyond the practice that was first identified by the Financial Times earlier this month. Earlier this month, The FT reported that Google...

  Business   Aug 21, 2024   0   36  Add to Reading List
Exclusive: Google Suggests Buyers Target Teens, Going Against Its Policies


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Sales representatives from Google have suggested advertisers target teenagers on YouTube, seemingly in violation of the platform's own policies, according to three ad buyers and written documentation seen by ADWEEK. This activity goes beyond the practice that was first identified by the Financial Times earlier this month. Earlier this month, The FT reported that Google...
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