Exclusive: Amazon Closes First Upfront, Shaking Up the TV Market

Amazon has big ambitions to shake up the TV industry, starting with this year's upfront. ADWEEK has exclusively learned that Amazon has wrapped its first TV upfront season, pitching its scale, data, and new ad-supported tier for Prime Video to advertisers. While Amazon played up shows like The Lord of the Rings: The Rings of...

  Business   Sep 1, 2024   0   6  Add to Reading List
Exclusive: Amazon Closes First Upfront, Shaking Up the TV Market
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Amazon has big ambitions to shake up the TV industry, starting with this year's upfront. ADWEEK has exclusively learned that Amazon has wrapped its first TV upfront season, pitching its scale, data, and new ad-supported tier for Prime Video to advertisers. While Amazon played up shows like The Lord of the Rings: The Rings of...
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