Economic downturn pushes brands to reconsider marketing strategies – Dolapo

By Kingsley Odii Dolapo Otegbayi, who is currently the Route to Market Transformation Director at FrieslandCampina WAMCO, recently said that, amid economic downturn, many brands are feeling the financial strain caused by reduced spending, both in terms of marketing and other departmental budgets. This, she noted, has led to a shift in marketing strategies and […] The post Economic downturn pushes brands to reconsider marketing strategies – Dolapo appeared first on Marketing Edge Magazine.

  Business   Dec 22, 2023   0   89  Add to Reading List
Economic downturn pushes brands to reconsider marketing strategies – Dolapo






By Kingsley Odii Dolapo Otegbayi, who is currently the Route to Market Transformation Director at FrieslandCampina WAMCO, recently said that, amid economic downturn, many brands are feeling the financial strain caused by reduced spending, both in terms of marketing and other departmental budgets. This, she noted, has led to a shift in marketing strategies and […]

The post Economic downturn pushes brands to reconsider marketing strategies – Dolapo appeared first on Marketing Edge Magazine.

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