DSP Asset Managers partners with Cybrilla to bring Mutual Funds to more Indians via ONDC

DSP Asset Managers has joined hands with Cybrilla to become one of the first mutual fund companies to go live on the Open Network for Digital Commerce (ONDC).

ONDC is an initiative of the Ministry of Commerce and Industry, Government of India to create a facilitative model that revolutionizes digital commerce, giving greater thrust to penetration of retail e-commerce in India. 

ONDC Network’s financial services initiative focuses on helping people who have been unserved / underserved by the traditional financial system. It provides easier access to credit for individuals and small businesses, especially in areas where banking services are limited. It also offers simple investment options for first-time investors who want to start small and grow their savings steadily. 

By joining ONDC Network, DSP MF is opening up new opportunities. The Network’s open design lets more distributors, including local entrepreneurs and fintech startups—offer mutual funds to a wider audience. Because ONDC Network is decentralized, DSP and its partners can create new investment products like daily SIPs or goal-based micro-investments. 

The company said that this setup also lowers costs. DSP can cover KYC and payment gateway fees, making it easier for new distributors to join and serve customers. The Network’s focus on bringing in first-time investors and keeping them engaged fits perfectly with DSP’s belief in disciplined, long-term investing. ONDC network is also evaluating feasibility of newer technologies like Central Bank Digital Currency (CBDC) which can be used for purchase and redemption of mutual funds lowering overall costs and offering instant settlement. 

"Our Integration with ONDC is a big step toward making investing simple and available to everyone in India. We want to reach people in smaller cities who have fewer options and help them start building wealth with confidence. This is not just about technology — it’s about giving more people a fair chance to grow financially,” said Manish Rathi, VP & Head – Consumer Growth Marketing, DSP Asset Managers. 

"This integration signals a shift from centralized distribution to decentralized opportunity. By bringing mutual funds onto the ONDC Network, we’re not just expanding access; we’re reconfiguring the way financial products are discovered, trusted, and adopted at scale,” said Vibhor Jain, Acting CEO and COO at ONDC. 

"Bringing mutual funds onto the ONDC network isn’t just a technical milestone, it’s a structural shift in how financial products reach people. With DSP Asset Managers on board, we’re enabling a new kind of distribution where local distributors and digital apps can offer low-cost, goal-based investments to first-time investors across India,” said Anchal Jajodia, Co-founder, Cybrilla.