Colgate’s counterfeit problem in Nigeria exposes the double-edged nature of informal distribution

Counterfeit Colgate toothpaste is circulating in Nigerian retail markets, highlighting a growing counterfeit crisis in Nigeria. The same informal distribution networks that built the brand’s mass-market reach are now being used against it. The National Agency for Food and Drug Administration and Control (NAFDAC)’s recent alert, triggered by a complaint to its post-marketing surveillance directorate, […] The post Colgate’s counterfeit problem in Nigeria exposes the double-edged nature of informal distribution appeared first on Marketing Edge Magazine.

  Business   Apr 20, 2026   0   0  Add to Reading List
Colgate’s counterfeit problem in Nigeria exposes the double-edged nature of informal distribution

Counterfeit Colgate toothpaste is circulating in Nigerian retail markets, highlighting a growing counterfeit crisis in Nigeria. The same informal distribution networks that built the brand’s mass-market reach are now being used against it. The National Agency for Food and Drug Administration and Control (NAFDAC)’s recent alert, triggered by a complaint to its post-marketing surveillance directorate, […]

The post Colgate’s counterfeit problem in Nigeria exposes the double-edged nature of informal distribution appeared first on Marketing Edge Magazine.

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