BUJU AND RUGGER PLAYING WITH OUR MINDS AND CASHING OUT 

Truth is music business is for smart people. At times you need strategies and PR stunts that will get people talking while you trend . Remember how carte Efe and Beri Tigga made us think they had a fight ? They sat down and came up with a strategy that could get their song to number one on Apple Music . Beri Tigga made the public understand that Carter Efe gave him just 5% of all the revenue made from the song “ Machalla “ , that’s how he gained the public admiration and support .People followed and supported him and before you knew it , he was already trending and even bought a car from the money made from the streams and Carter Efe congratulated him .,

Ruger and Buju are two great talents and know how to get the public talking . They use beef to keep the public talking while behind closed doors they are okay . They know they need this to succeed , if they were cool , they’ll be less talking around them . They use beef to promote themselves and keep their timelines active . 

Strategies are not an easy thing to come up with . PR stunts are not an easy thing to do . A wrong strategy or Wrong PR stunt can mess up a whole project . Every strategy or PR stunt must be carefully made or it will end up failing .