BMW Launches 'Gen M' Lifestyle Experience To Attract Younger Buyers To Brand

Gen M is BMW's attempt to get a new generation of buyers hooked on M performance.

BMW Launches 'Gen M' Lifestyle Experience To Attract Younger Buyers To Brand
Why the Hen Does Not Have Teeth Story Book

WHY THE HEN DOES NOT HAVE TEETH STORY BOOK

It’s an amazing story, composed out of imagination and rich with lessons. You’ll learn how to be morally upright, avoid immoral things, and understand how words can make or destroy peace and harmony.

Click the image to get your copy!

Why the Hen Does Not Have Teeth Story Book

WHY THE HEN DOES NOT HAVE TEETH STORY BOOK

It’s an amazing story, composed out of imagination and rich with lessons. You’ll learn how to be morally upright, avoid immoral things, and understand how words can make or destroy peace and harmony.

Click the image to get your copy!

Why the Hen Does Not Have Teeth Story Book

WHY THE HEN DOES NOT HAVE TEETH STORY BOOK

It’s an amazing story, composed out of imagination and rich with lessons. You’ll learn how to be morally upright, avoid immoral things, and understand how words can make or destroy peace and harmony.

Click the image to get your copy!

BMW's M brand is looking to appeal to a new generation of fans. It launched M Town as a digital place for those younger customers in 2018. Now it is running a program called Gen M as a way to welcome Gen Z to the brand. It wants to start a community around M car buyers, M racing drivers, and anyone who has put an M Performance part on their ride. As well as anyone who wants to be any of those things.

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