BMW and Lexus Fought to Conquer Premium America, Two Small Brands Beat Most Luxe Marques 

General Motors led the market and predicted a healthy SAAR for the entire US automotive market of 16.6 million units; however, premium brands account for only a fraction of that. Let's see how much. General Motors did its job as the largest US automaker and retained l... (continue reading...)

  Car Talk, Autos   Jan 7, 2026   0   19  Add to Reading List
BMW and Lexus Fought to Conquer Premium America, Two Small Brands Beat Most Luxe Marques 
General Motors led the market and predicted a healthy SAAR for the entire US automotive market of 16.6 million units; however, premium brands account for only a fraction of that. Let's see how much. General Motors did its job as the largest US automaker and retained l... (continue reading...)
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