BMW Achieved A High Placement Of Electrified Cars And Improved Global Sales In 2025

The BMW Group announced that it delivered a total of 2,463,715 vehicles to customers worldwide in 2025, an increase of 0.5 percent compared to the previous year. This result includes the delivery of 642,087 electrified vehicles, which represents an increase of 8.3 percent compared to the previous year.

Sales of all-electric models increased slightly, and 442,072 such vehicles were delivered worldwide. Particularly strong growth was achieved in Europe, where a 28.2 percent increase in sales of fully electric vehicles was recorded. The company states that this sales result confirms the positive response of customers to a technology-neutral approach and a premium multi-brand strategy, with a wide product portfolio in all relevant segments. It is emphasized that the weaker demand in China was compensated for by the results in other markets.

The BMW brand delivered 2,169,761 vehicles in the entire year 2025, which is a decrease of 1.4 percent. Thanks to an attractive product portfolio in all technologies, the brand maintained its position as a global leader in its segment, with sales growth in Europe, the American markets, and parts of Asia largely compensating for weaker demand in China.

BMW M GmbH achieved a new record, with a total of 213,457 vehicles delivered in 2025, which represents a growth of 3.3 percent.

The MINI brand had a strong year in 2025, delivering 288,290 vehicles to customers, an increase of 17.7 percent compared to the previous year. Fully electric vehicles of this brand were particularly popular, and an important anniversary was also marked—the delivery of the 100,000th fully electric MINI model to a new owner. More than one-third of all delivered MINI vehicles in 2025 had a fully electric drive.

The Rolls-Royce brand delivered 5,664 vehicles to customers in the full year, which represents a decrease of 0.8 percent.

In the same period, BMW Motorrad sold 202,563 motorcycles and scooters, a decrease of 3.7 percent compared to the previous year.

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