Beyond clicks and creatives: Why performance-driven creatives are becoming the new power hire in modern marketing

For years, marketing teams treated performance specialists and creatives as two separate worlds. One side obsessed over ideas, the other fixated on numbers. But the digital landscape is evolving too quickly for that divide to survive. With algorithms shifting, platforms expanding, and acquisition costs rising, brands can no longer afford to separate creativity from performance. […] The post Beyond clicks and creatives: Why performance-driven creatives are becoming the new power hire in modern marketing appeared first on Marketing Edge Magazine.

  Business   Nov 24, 2025   0   5  Add to Reading List
Beyond clicks and creatives: Why performance-driven creatives are becoming the new power hire in modern marketing

For years, marketing teams treated performance specialists and creatives as two separate worlds. One side obsessed over ideas, the other fixated on numbers. But the digital landscape is evolving too quickly for that divide to survive. With algorithms shifting, platforms expanding, and acquisition costs rising, brands can no longer afford to separate creativity from performance. […]

The post Beyond clicks and creatives: Why performance-driven creatives are becoming the new power hire in modern marketing appeared first on Marketing Edge Magazine.

Read Original   

What's Your Reaction?

like

dislike

love

funny

angry

sad

wow