Aviva in £3.3bn bid for Direct Line: Takeover battle erupts as insurer rejects rival's 'highly opportunistic' offer

The insurance giant, led by Amanda Blanc (pictured), revealed last night that it tabled an offer for its smaller competitor worth 250p a share.

Aviva in £3.3bn bid for Direct Line: Takeover battle erupts as insurer rejects rival's 'highly opportunistic' offer
The insurance giant, led by Amanda Blanc (pictured), revealed last night that it tabled an offer for its smaller competitor worth 250p a share.

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