As AI revolutionises marketing, here are 4 strategies to thrive in the AI-driven space

The AI revolution is transforming marketing at the speed of light. It’s no longer a question of “if” AI will reshape the industry, but “how fast”. 

Half of all corporate AI spending now flows into sales and marketing. A staggering 70% of Chief Marketing Officers (CMOs) are investing $10 million or more annually in AI technologies. 

This seismic shift is redefining budgets, strategies, and entire career paths. A recent analysis by Linkee, a leading AI insights platform, reveals which marketing roles are most at risk of obsolescence by 2035 and which ones are poised to thrive. 

Here’s what marketers need to know to future-proof their careers.

Linkee’s analysis ranks marketing roles based on AI replacement risk, role growth projections, and public interest data. The results are stark. Task-based roles are under heavy pressure. 

Copywriters top the list with an 85% AI replacement risk and a -3.4% growth rate. Customer experience specialists follow closely, with a 76% replacement risk and a -5% growth rate. Advertising sales agents, radio promotions managers, and video content editors also face significant risks, with role risk scores ranging from 64 to 74.

Why are these roles vulnerable? AI excels at automating repetitive tasks. Copywriting, once a cornerstone of marketing, is now handled by tools like Jasper and Copy.ai, which generate ad copy and email subject lines in seconds. 

Customer experience specialists are losing ground to AI-powered chatbots that deliver personalised recommendations 24/7. Advertising sales agents and radio promotions managers struggle as programmatic advertising and AI-driven campaign optimisation take over. Even video content editors face disruption from AI tools like Runway ML, which streamline editing processes.

Marketing’s structural shift

The data tells a broader story. Marketing is no longer about executing tasks; it’s about strategy, data, and creativity. Roles like copywriting and customer experience are being redefined as functions AI can handle. Meanwhile, roles requiring multidisciplinary skills are safer. 

Product marketing managers (39% replacement risk) and marketing analysts (48% replacement risk) rank lowest on the risk scale. These roles blend data analysis, storytelling, and business acumen, skills AI can’t fully replicate.

This shift reflects a structural change in marketing. “This isn’t just about creativity; it’s economics 101,” says Vahan Poghosyan, co-founder & CEO of Linkee.ai. “As the cost of words, edits, and standard campaign operations trends toward zero, any role built purely on output is under pressure.” 

The market is clear: repeatable work is no longer scarce. Roles that thrive will focus on deciding what matters, not just producing more.

Why some roles are safer

Product marketing managers and marketing analysts stand out for their versatility. They don’t just create content or analyse data; they connect the dots between customer needs, business goals, and market trends. 

For example, product marketers craft go-to-market strategies and position products for success, tasks that require human judgment and creativity. Marketing analysts leverage AI tools like Google Analytics and Tableau to uncover insights, but their ability to translate data into actionable strategies keeps them indispensable.

Graphic designers and SEO specialists also fare better, with risk scores of 44 and 54, respectively. While AI tools like Midjourney and SEMrush automate parts of their work, these roles demand creative problem-solving and adaptability. SEO specialists, for instance, must stay ahead of evolving algorithms and trends, a dynamic task AI can’t fully master. The common thread? These roles combine technical skills with strategic thinking, making them harder to automate.

Expert tips to future-proof your marketing career

To stay competitive, marketers must evolve. Poghosyan offers actionable advice: “The advantage isn’t in how fast you can generate, but in how far you can expand.” 

Here are four strategies to thrive in the AI-driven marketing space:

1. Pair core skills with a secondary discipline: Don’t just be a copywriter; learn data analytics or SEO. Combining skills makes you harder to replace. For example, a copywriter who understands prompt engineering and campaign analytics can create AI-assisted content that drives results.

2. Build genuine AI fluency: Master tools like Jasper, HubSpot, or ContentShake AI. Understanding their capabilities and limitations gives you an edge. Take online courses from platforms like Coursera or LinkedIn Learning to stay updated.

3. Move upstream to problem selection: Focus on high-level tasks like strategy and positioning. Product marketers and analysts excel here, as they define what campaigns should achieve, not just how to execute them.

4. Demonstrate impact with metrics:Tie your work to revenue outcomes. Whether it’s increasing conversion rates or optimising ad spend, measurable results prove your value in an AI-driven world.

AI is a tool, not a replacement for human ingenuity. While it can generate content or analyse data, it lacks creativity, empathy, and strategic foresight. 

“AI won’t eliminate marketing jobs, but it will change them,” Poghosyan notes. Marketers who adapt will lead the next era. This means embracing AI while honing skills that machines can’t replicate, like storytelling and relationship-building.

The fear of job loss is real, but so is the opportunity. The key is to stay ahead of the curve. Marketers who upskill, diversify, and focus on strategic impact will not only survive but thrive.

The AI revolution is reshaping marketing faster than anyone expected. Roles built on repetitive tasks face the highest risk of obsolescence. Meanwhile, multidisciplinary roles that blend data, creativity, and strategy are the future. To succeed, marketers must embrace AI as a partner, not a threat. By mastering new tools, expanding skill sets, and focusing on measurable outcomes, professionals can turn disruption into opportunity.

As Poghosyan puts it, “Quick judgement and flexibility are the differentiators.” The data is clear: the future of marketing belongs to those who can adapt, innovate, and prove their value in a world where AI is a given.