Amid CES Kickoff, Amazon Is Ready to Power Up Its Sports Advertising Business

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie.

  Entertainment   Jan 5, 2026   0   1  Add to Reading List
Amid CES Kickoff, Amazon Is Ready to Power Up Its Sports Advertising Business
Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie.
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