Americans Are Pouring $15 Billion Into Aging Pickups Instead Of Buying New Trucks

The rising prices of new pickups are driving Americans to invest in older models as they save money on monthly payments.

  Car Talk, Autos   Aug 3, 2026   0   8  Add to Reading List
Americans Are Pouring $15 Billion Into Aging Pickups Instead Of Buying New Trucks












We know you can't turn back the clock, but we wouldn't mind returning to a time when full-size pickups were simple, stripped-down, work-duty affairs, and they cost less than a large sedan, and we called them "half-ton" trucks.With the average price of a basic, no-frills full-size pickup creeping toward $40,000,we don't even need to debate whether the cost of entry has gotten too high. New trucks are simply too expensive, and we're holding onto our old pickups for longer these days, even if that means spending more money to keep them running.

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