Amazon’s AI chatbot Rufus drove sales on Black Friday

On Black Friday, Amazon sessions that resulted in a sale were up 100% in the U.S. when the AI chatbot Rufus was used. They only increased by 20% when Rufus wasn't used.

  Science/Technology   Dec 1, 2025   0   2  Add to Reading List
Amazon’s AI chatbot Rufus drove sales on Black Friday
On Black Friday, Amazon sessions that resulted in a sale were up 100% in the U.S. when the AI chatbot Rufus was used. They only increased by 20% when Rufus wasn't used.
Read Original   

What's Your Reaction?

like

dislike

love

funny

angry

sad

wow