A look at the booming business of Taylor Swift and her brand

Taylor Swift's new album "The Life of a Showgirl" is big business. It's also breaking her own records, including several on Spotify. Ali Bauman shows how Swift is also queen of the box office this weekend.

A look at the booming business of Taylor Swift and her brand
Taylor Swift's new album "The Life of a Showgirl" is big business. It's also breaking her own records, including several on Spotify. Ali Bauman shows how Swift is also queen of the box office this weekend.

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