7 Effective Ways SMEs Can Attract Potential Customers

One of the most important components of your business’s success is marketing. If you don’t promote your business, no one will ever know about it. You can’t make money if no one knows you exist.

You have to get the word about your business out there and these are 7 effective ways to ensure you do so, to attract potential customers, plus they are inexpensive.

Social Media

Sign up for and participate in social media networks where your audience hangs out. Comment on questions, offer your help freely, and let your profile speak for itself. Don’t try to connect one-on-one with people until you’ve built a relationship with them.

Blogging

One of the best ways you can promote your business is through blogging. Blogging keeps your website active. You can blog about many things that will attract your audience. The keywords in your blog, the title, and the subject matter help search engines send people to your information.

PPC

Pay-per-click advertising means you create an advertisement, using an image or video and some words, based on the rules of the platform. You then pick the audience you want to view the advertisement, and then you only pay if someone clicks through your advertisement. You can get this via facebook and google.

Email Marketing

Another way that is very effective to attract potential customers to your business is to create a free report or give away something of value to people who are your target audience, in exchange for an email address. Using that email address, you can market to them one-on-one the products and services that you represent; this is called Email Marketing.

Affiliate Marketing

You can get other people to help you market your products or services by setting up an affiliate program. This is a program where you use software to help keep track of sales made by other people of your product or service. You can use aMember.com or E-junkie.com depending on your budget and needs.

Your Website

One of the first things you should do is create a website with a blog. Your website is your home on the internet where all content, all marketing, and all promotion should start.

Hand Out Business Cards

Don’t forget this tried-and-true way of doing business. Give them to people you meet at in-person events, and if you have products you send through the mail, include one.

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