Zoho announces CRM for everyone, major updates to Catalysts and Apptics for developers

Leading global technology company, Zoho has today announced early access to Zoho CRM for Everyone, a new set of industry-first capabilities aimed at democratising CRM to all teams involved in customer operations activities.

Zoho CRM for Everyone allows sales teams, the primary custodians of customer relationships, to communicate and coordinate with other customer-facing teams from a single place—the CRM application—instead of holding fragmented discussions.

For example, the solution now enables account managers to pull in a solutions engineer to coordinate a product demonstration for a customer. With it, a marketer can now perform win-loss analysis for specific deals. Similarly, a community specialist can manage advocacy engagements like case studies.

Before now, these team members used different core applications for deep work. Now, they can converge on Zoho CRM to manage shared responsibilities to satisfy the customer.

Besides opening up CRM access cross-functionally, Zoho CRM will also enable team members to manage workflows autonomously within the corporate IT framework. The new capabilities stand to improve visibility for every stakeholder in the customer journey, mitigate gaps in coordination, reduce turnaround time, and improve the quality of the customer experience.

“Businesses are looking for unified solutions that help them optimise for value, maximise their competitive advantages, and tap into new market opportunities amid tough economic conditions. At Zoho, we’re focused on continuously deepening our current offerings and expanding others to serve business needs”, said Kehinde Ogundare, Country Head, Zoho Nigeria.

“Zoho CRM for Everyone, for instance, is the first true democratisation of the CRM paradigm and helps unify all customer operations teams onto the CRM to deliver better customer experiences”, he added.

Zoho CRM is one of the top-selling products in Nigeria. The product recorded a 60% YoY growth in 2023 in the country.

To make the CRM for Everyone feature possible, the following capabilities have been infused into Zoho CRM:

• Team Modules and Requesters: Under team modules, business teams can create their team-level data modules (in addition to organisation-level modules) while being governed by IT teams. Requesters is a new user profile in Zoho CRM that allows a team member to raise a request for colleagues in different teams and track the request status.
• Refreshed User Experience: The interface of Zoho CRM has been redesigned for better usability across roles and functions. These include capabilities covering areas like vision, motor activity, and interactions.

Starting today, early access to Zoho CRM for Everyone is available upon request for Zoho customers worldwide. The company also said that it will be releasing additional capabilities over the coming weeks.

Similar: “If you are buying our products in Nigeria, you are paying about 22% less”- A chat with Kehinde Ogundare about Zoho’s offerings in Naira, innovation and safety

Major updates on Zoho Catalyst

The company also unveiled significant enhancements to its offerings for professional developers and app development teams.

These include early access to new services within Catalyst, the company’s pro-code full-stack development platform, and the general availability of Zoho Apptics, an app analytics solution that enables developers to track the in-app usage and performance of applications built on iOS, macOS, Android, and other platforms.

“The upgraded Catalyst and the privacy-focused Apptics solution work hand-in-hand to deliver an unmatched developer experience from concept to code, and deployment to analytics using Zoho’s privacy-by-design model”, Kehinde explained at an event in Lagos.

Catalyst seamlessly integrates with the Zoho ecosystem and third-party applications, enabling developers to leverage existing infrastructure and data sources. Catalyst’s newest offerings include:

• Signals: Routes events from sources like Zoho services, third-party sources, or custom applications to handlers (like Catalyst Functions, Circuits, etc.) using topics and subscriptions.
• NoSQL Database: Allows users to store structured, semi-structured, and unstructured data while supporting diverse data types and scaling dynamically with high performance.
• Slate: A fully managed frontend platform that lets developers easily build highly customised interfaces that leverage frameworks such as React.js, Next.js, Sveltekit, etc.
• CI/CD Pipeline: Automates tests and builds for continuous delivery pipelines, streamlining development workflows for faster time-to-market.

The platform stands out with its transparent and cost-effective pricing model, empowering organisations of all sizes by eliminating hidden fees and offering predictable, scalable pricing.

Catalyst offers pay-as-you-go options as well as subscription-based pricing. The new features are now available for early access, and interested users can sign up by visiting Zoho’s Catalyst page.

Read also: Zoho Corp hits 100 million global users with presence in 150+ countries

Other Updates on Zoho Apptics

Zoho Apptics delivers an extensive digital analytics platform designed for every stakeholder involved in application development and management.

The solution consolidates analytics across app usage, performance, user engagement, and growth metrics into a centralised console, then synthesises these multifaceted data streams into actionable insights presented visually in dashboards and reports.

This unified view empowers organisations to make informed decisions, optimise app experiences, drive user engagement, and fuel sustainable growth throughout the application lifecycle. Apptics provides multi-platform analytics support, covering Android, iOS, macOS, tvOS, watchOS, iPadOS, Windows, React Native, Flutter, and Unity, with web analytics capabilities coming soon.

Apptics stands out by offering a unique capability to prompt Android and iOS users for app ratings and updates directly from the Apptics console. This integrated app store review management helps streamline the process of analysing user sentiment.

Additionally, Zoho Apptics prioritises data privacy and security, exceeding industry best practices and regulatory compliance standards. User information is safeguarded behind encryption and access controls, ensuring analytics insights are leveraged responsibly without compromising individual privacy.

Apptics is globally available now and offers a free plan and a pro plan starting at NGN18600 per month when billed annually.