WPP clinches $720 million Reckitt Europe media mandate, expanding global momentum

WPP Media has secured a major media partnership with Reckitt, the global health and hygiene leader, to oversee media strategy, planning, and buying across 21 European markets. The new deal, valued at an estimated $720 million in annual media spend, marks one of the largest consolidations of Reckitt’s media operations in recent years, according to […] The post WPP clinches $720 million Reckitt Europe media mandate, expanding global momentum appeared first on Marketing Edge Magazine.

  Business   Nov 10, 2025   0   1  Add to Reading List
WPP clinches $720 million Reckitt Europe media mandate, expanding global momentum

WPP Media has secured a major media partnership with Reckitt, the global health and hygiene leader, to oversee media strategy, planning, and buying across 21 European markets. The new deal, valued at an estimated $720 million in annual media spend, marks one of the largest consolidations of Reckitt’s media operations in recent years, according to […]

The post WPP clinches $720 million Reckitt Europe media mandate, expanding global momentum appeared first on Marketing Edge Magazine.

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