When virality crosses the line: lessons from the Bokku advertising controversy

A social media controversy broke out this week. It followed an influencer-led campaign for Bokku Supermarket. The campaign faced accusations of pushing tribal stereotypes. This sparked considerable outrage across Nigeria’s digital landscape. The Advertising Regulatory Council of Nigeria (ARCON) promptly issued an official statement. It condemned the campaign as “unapproved and offensive.” ARCON announced it […] The post When virality crosses the line: lessons from the Bokku advertising controversy appeared first on Marketing Edge Magazine.

  Business   Oct 30, 2025   0   3  Add to Reading List
When virality crosses the line: lessons from the Bokku advertising controversy

A social media controversy broke out this week. It followed an influencer-led campaign for Bokku Supermarket. The campaign faced accusations of pushing tribal stereotypes. This sparked considerable outrage across Nigeria’s digital landscape. The Advertising Regulatory Council of Nigeria (ARCON) promptly issued an official statement. It condemned the campaign as “unapproved and offensive.” ARCON announced it […]

The post When virality crosses the line: lessons from the Bokku advertising controversy appeared first on Marketing Edge Magazine.

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