When the brand becomes the battlefield

 Geopolitics used to happen to other industries. Energy. Defence. Shipping. Marketers watched from a comfortable distance, adjusted media budgets for regional volatility, and moved on. That distance no longer exists. Iran’s Revolutionary Guard Corps has formally listed 17 major American corporations as targets, including Microsoft, Apple, Google, Meta, Nvidia, Tesla, Boeing, JP Morgan, and others, […] The post When the brand becomes the battlefield appeared first on Marketing Edge Magazine.

When the brand becomes the battlefield

 Geopolitics used to happen to other industries. Energy. Defence. Shipping. Marketers watched from a comfortable distance, adjusted media budgets for regional volatility, and moved on. That distance no longer exists. Iran’s Revolutionary Guard Corps has formally listed 17 major American corporations as targets, including Microsoft, Apple, Google, Meta, Nvidia, Tesla, Boeing, JP Morgan, and others, […]

The post When the brand becomes the battlefield appeared first on Marketing Edge Magazine.

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