When technology stops being a tool and starts making decisions

As 2026 approaches, technology will sit firmly at the centre of advertising. It will decide what appears on screens, which brands gain visibility, and how consumers move from curiosity to purchase, often without a single human click. A quieter but equally profound shift is also unfolding. Technology is moving from a tool that executes instructions […] The post When technology stops being a tool and starts making decisions appeared first on Marketing Edge Magazine.

  Business   Dec 24, 2025   0   8  Add to Reading List
When technology stops being a tool and starts making decisions

As 2026 approaches, technology will sit firmly at the centre of advertising. It will decide what appears on screens, which brands gain visibility, and how consumers move from curiosity to purchase, often without a single human click. A quieter but equally profound shift is also unfolding. Technology is moving from a tool that executes instructions […]

The post When technology stops being a tool and starts making decisions appeared first on Marketing Edge Magazine.

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