What AI and agents mean for marketing teams — now and in the future

Marketing is on the brink of another major evolution — one that will redefine how teams are structured, how work gets done and even what it means to lead. Artificial intelligence is no longer just a set of tools for automation or optimization. Increasingly, it’s becoming an integral part of the marketing organization itself.

At the upcoming MarTech Conference — free and online on Nov. 4, 2025 — we’ll close out the event with a session that looks ahead to this next transformation: how AI agents will reshape the way marketers collaborate, manage and deliver results.

Redefining the marketing organization

The session, “What AI and Agents Mean for Marketing Teams… Now and in the Future,” explores how marketing organizations are evolving to include new roles, new workflows, and new dynamics between humans and machines.

As agent-led systems take on more of the planning, execution and analysis work, marketing teams are seeing the emergence of roles like Agent Designers and AI Operations Managers — people who design, train and coordinate agents to work alongside humans.

These shifts raise new questions: What does management look like in an organization where part of the “team” is made up of autonomous digital agents? How do marketers build trust, oversight and creativity into workflows that blend human intuition with machine intelligence?

Preparing for an agent-powered future

Marketing leaders who prepare now will be best positioned to thrive as this agent-integrated era unfolds. This session will help attendees understand how team roles and structures are changing, what it means to design and manage agents as teammates and what leaders must do to guide their organizations through the shift.

Join moderator and MarTech contributor Greg Kihlstrom as he leads this forward-looking discussion with:

• Jiaxi Zhu, Head of Analytics, Google
  
• Noah Dinkin, Founder & CEO, Stensul
  
• Robin Ross, Digital, Analytics and Loyalty Executive, Activate Insight
  

The MarTech Conference is free and online Nov. 4, 2025. Register today.

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