Urgency is often insecurity in disguise

Every January, the industry slips into anxiety. Declarations pile up on timelines. You see new strategies, bold announcements, and huge promises. Everyone appears to be “coming back stronger” or “redefining their direction.” Indeed, the volume is remarkable as urgency spreads. If you have worked long enough in advertising or creative work, a pattern becomes clear. […] The post Urgency is often insecurity in disguise appeared first on Marketing Edge Magazine.

  Business   Jan 11, 2026   0   0  Add to Reading List
Urgency is often insecurity in disguise

Every January, the industry slips into anxiety. Declarations pile up on timelines. You see new strategies, bold announcements, and huge promises. Everyone appears to be “coming back stronger” or “redefining their direction.” Indeed, the volume is remarkable as urgency spreads. If you have worked long enough in advertising or creative work, a pattern becomes clear. […]

The post Urgency is often insecurity in disguise appeared first on Marketing Edge Magazine.

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