Unilever unveils action plan to boost premiumisation, market share

By Joseph Ekeng Unilever’s CEO, Hein Schumacher, has laid out an extensive Growth Action Plan aimed at revitalizing the company’s market share and restoring gross margins to pre-pandemic levels of approximately 44%. Emphasizing premiumization, impactful innovation, and cost savings as pivotal elements, Schumacher highlighted the strategy during a recent ‘fireside’ chat event hosted by Barclays. […] The post Unilever unveils action plan to boost premiumisation, market share appeared first on Marketing Edge Magazine.

  Business   Dec 20, 2023   0   35  Add to Reading List
Unilever unveils action plan to boost premiumisation, market share
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By Joseph Ekeng Unilever’s CEO, Hein Schumacher, has laid out an extensive Growth Action Plan aimed at revitalizing the company’s market share and restoring gross margins to pre-pandemic levels of approximately 44%. Emphasizing premiumization, impactful innovation, and cost savings as pivotal elements, Schumacher highlighted the strategy during a recent ‘fireside’ chat event hosted by Barclays. […]

The post Unilever unveils action plan to boost premiumisation, market share appeared first on Marketing Edge Magazine.

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