Tiger Woods-Backed Sports Tech Platform, Full Swing, Gets Acquired By Versant For $530M

A Tiger Woods-backed sports tech platform has been acquired.

Full Swing received an investment from Woods back in 2015, Front Office Sports reports. Woods is a fan of the company’s KIT Launch Monitor, which pairs 16 points of club and ball data with high-resolution video to guide indoor and outdoor golf practice, according to a press release.

ESPN reports that Full Swing’s simulators can also replicate golf courses from anywhere in the world. At the time of Woods’ involvement with the company in 2015, it was intended that he would assist the company “for guidance on future product development” and to position it as a “leader in sports technology,” notes the outlet.

“Excited to be part of @FullSwingGolf. Can’t wait to see how this new technology will help my game,” Woods wrote on X, formerly Twitter, at the time.

Full Swing is now being acquired by Versant Media Group for $530 million in cash, according to a press release. Versant Media Group said the move will strengthen its positioning in golf and across interactive sports experiences and will provide new pathways in content, commerce, training, venues, and performance data.

“Full Swing is exactly the kind of strategic platform that reflects how we are building Versant: investing in our core markets, extending the reach of our iconic brands and creating new ways to serve passionate audiences,” said Mark Lazarus, chief executive officer of Versant, in the press release. “Sports are becoming more interactive, more data-driven and more connected, and Full Swing allows us to build on that momentum. Starting from our strength in golf, we see an opportunity to scale a multi-sports technology platform for athletes, coaches, consumers, and fans.”

Versant President of Digital Platforms and Ventures, Will McIntosh, commented:

“Full Swing will add a powerful performance layer to Versant, bringing interactive products, precise data and immersive software to players wherever they engage, including at home, on the range, in venues or with coaches. We have long admired what Ryan and his leadership team have built at Full Swing and look forward to welcoming them to the Versant family as we work together to extend the platform’s reach and impact across training, competition and entertainment.”

The post Tiger Woods-Backed Sports Tech Platform, Full Swing, Gets Acquired By Versant For $530M appeared first on AfroTech.

The post Tiger Woods-Backed Sports Tech Platform, Full Swing, Gets Acquired By Versant For $530M appeared first on AfroTech.