The unraveling of a food giant: why the kraft Heinz merger failed

 Ten years after a massive merger created a food giant, Kraft Heinz is breaking apart. Once seen as proof that size equals power, the company is now splitting into two separate businesses. This “strategic de-merger” signals the end of a vision that failed to keep up with changing consumer tastes and shifting market realities. Executives […] The post The unraveling of a food giant: why the kraft Heinz merger failed appeared first on Marketing Edge Magazine.

  Business   Sep 3, 2025   0   20  Add to Reading List
The unraveling of a food giant: why the kraft Heinz merger failed

 Ten years after a massive merger created a food giant, Kraft Heinz is breaking apart. Once seen as proof that size equals power, the company is now splitting into two separate businesses. This “strategic de-merger” signals the end of a vision that failed to keep up with changing consumer tastes and shifting market realities. Executives […]

The post The unraveling of a food giant: why the kraft Heinz merger failed appeared first on Marketing Edge Magazine.

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