The Trade Desk Gains Access to ACR Data Through Nexxen Partnership

The independent demand-side platform The Trade Desk inked a deal Tuesday with Nexxen that will allow it to offer advertisers data segments created using automatic content recognition (ACR) technology, according to senior director of CTV partnerships Jonathan Low. ACR data allows companies to determine what kind of content is appearing on viewers' screens, such as...

  Business   Aug 21, 2024   0   9  Add to Reading List
The Trade Desk Gains Access to ACR Data Through Nexxen Partnership
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Advertise on doacWeb

WhatsApp: 09031633831

To reach more people from NGN1,000 now!

The independent demand-side platform The Trade Desk inked a deal Tuesday with Nexxen that will allow it to offer advertisers data segments created using automatic content recognition (ACR) technology, according to senior director of CTV partnerships Jonathan Low. ACR data allows companies to determine what kind of content is appearing on viewers' screens, such as...
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