The Rise And Fall Of Ford's Forgotten Luxury Brand, Edsel

Despite an exciting entry, Ford's forgotten luxury marque only lasted a couple of years before its eventual axing.

  Car Talk, Autos   Feb 2, 2026   0   28  Add to Reading List
The Rise And Fall Of Ford's Forgotten Luxury Brand, Edsel

It's not uncommon for popular automakers to form entirely new sub-brands in order to target a different sort of market. Today, there are numerous examples of this practice, especially when it comes to luxury brands. To name a few, there's the Toyota-owned Lexus brand, along with Honda's luxury brand Acura and Nissan's Inifiniti. However, the practice is even older over here in the States, as brands like Lincoln — Ford's luxury arm — have been around for nearly a century.

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