The power of one: why unified customer identity is retail’s growth engine

The retail industry is no longer driven by the biggest shops or the flashiest advertisements. Growth today belongs to the companies that understand their customers as complete individuals. These are not just data points scattered across loyalty apps, checkout counters, or social media platforms, but people with stories, habits, and aspirations. The new competitive advantage […] The post The power of one: why unified customer identity is retail’s growth engine appeared first on Marketing Edge Magazine.

  Business   Sep 3, 2025   0   15  Add to Reading List
The power of one: why unified customer identity is retail’s growth engine

The retail industry is no longer driven by the biggest shops or the flashiest advertisements. Growth today belongs to the companies that understand their customers as complete individuals. These are not just data points scattered across loyalty apps, checkout counters, or social media platforms, but people with stories, habits, and aspirations. The new competitive advantage […]

The post The power of one: why unified customer identity is retail’s growth engine appeared first on Marketing Edge Magazine.

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