The Khaby Lame deal explained: A $975 million bet on attention

Despite the $975 million headline, no money has changed hands. Instead, this deal is a long-term bet on Khaby Lame’s ability to scale attention into commerce.

  Science/Technology   Feb 5, 2026   0   26  Add to Reading List
The Khaby Lame deal explained: A $975 million bet on attention
Despite the $975 million headline, no money has changed hands. Instead, this deal is a long-term bet on Khaby Lame’s ability to scale attention into commerce.
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