The growing risk of Africa’s missing CMO–CFO intelligence

Every year in North America and Europe, industry groups publish detailed studies on how chief marketing officers and chief financial officers work together. These reports analyse how both functions justify spending, measure value, and agree on investment priorities. In mature markets, such research is now a core part of corporate strategy. The moment the conversation […] The post The growing risk of Africa’s missing CMO–CFO intelligence appeared first on Marketing Edge Magazine.

  Business   Nov 26, 2025   0   4  Add to Reading List
The growing risk of Africa’s missing CMO–CFO intelligence

Every year in North America and Europe, industry groups publish detailed studies on how chief marketing officers and chief financial officers work together. These reports analyse how both functions justify spending, measure value, and agree on investment priorities. In mature markets, such research is now a core part of corporate strategy. The moment the conversation […]

The post The growing risk of Africa’s missing CMO–CFO intelligence appeared first on Marketing Edge Magazine.

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