The Dark Side of Car Subscriptions and Data Selling: Why Automakers Need to Rethink Their Strategy

Automakers are increasingly using subscription models and selling customer data, but this practice raises concerns Don't let it become the norm.

  Car Talk, Autos   Jan 6, 2026   0   2  Add to Reading List
The Dark Side of Car Subscriptions and Data Selling: Why Automakers Need to Rethink Their Strategy

There are two cynical abominations happening in new cars right now – subscription "services" and data selling. And if automakers don't start sorting this out, there's going to be hell to pay. There were two recent major incidents that give us a big clue about how things are going in general – BMW tried making heated seats a subscription feature, and General Motors got a five-year ban from the Federal Trade Commission (FTC) from selling recorded data about geolocation, driver behavior, and more, from vehicles and subscriptions it has sold.

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