The cola wars go deep

FIFA 2026 is happening on the field. But the real battle is happening in your hands, and in your fridge. Coca-Cola just launched a football-shaped bottle. Pepsi just launched Pepsi Night: a caffeine-loaded soda engineered specifically for fans staying awake during late-night World Cup matches across global time zones. On the surface, both brands are […] The post The cola wars go deep appeared first on Marketing Edge Magazine.

  Business   Jun 9, 2026   0   8  Add to Reading List
The cola wars go deep

FIFA 2026 is happening on the field. But the real battle is happening in your hands, and in your fridge. Coca-Cola just launched a football-shaped bottle. Pepsi just launched Pepsi Night: a caffeine-loaded soda engineered specifically for fans staying awake during late-night World Cup matches across global time zones. On the surface, both brands are […]

The post The cola wars go deep appeared first on Marketing Edge Magazine.

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