The CDP fantasy is over

Tejas Manohar, co-CEO of Hightouch, dismantles the CDP playbook and discusses the shift toward composable data architectures and AI-driven decisioning. The post The CDP fantasy is over appeared first on MarTech.

Business Dec 3, 2025 0 0 Add to Reading List

Tejas Manohar of Hightouch on Playbook Broken.

Customer data platforms promised clarity, unity and true personalization — but reality didn’t live up to the hype.

In this episode, Hightouch Co-CEO Tejas Manohar joins us to dismantle the outdated CDP playbook and reveal why modern teams are shifting toward composable data architectures and AI-driven decisioning.

Manohar shares the inside story of the CDP market’s evolution, why most organizations still struggle to activate their data, and how AI is finally enabling the kind of individualized marketing the industry chased for decades.

From broken batch-and-blast tactics to the rise of automated insights, this conversation exposes what’s not working — and what B2B teams must embrace next.

If you’re re-thinking your stack, your strategy or your role in an AI-powered marketing world, this episode is required listening.