Tesla’s much-hyped Cybertruck is turning out to be one of the company’s biggest disappointments, with sales stuck at aro...

Tesla’s much-hyped Cybertruck is turning out to be one of the company’s biggest disappointments, with sales stuck at around 20,000 units a year. This is a shockingly low figure compared to its massive production capacity of 250,000 units, meaning it is selling at just 10% of what it was built to handle.
The futuristic-looking electric pickup truck was once hailed as the future of automotive design, but customer interest seems to have cooled quickly. In response, Tesla is now considering launching a smaller pickup truck. Lars Moravy, Tesla’s VP of Vehicle Engineering, hinted that the idea is being discussed, but made it clear the company’s main priority right now is advancing its autonomy and robotaxi technology.
Elon Musk had previously admitted there was a “Plan B” if the Cybertruck failed, and it seems that plan might now be in motion. However, critics believe Tesla’s obsession with full self-driving technology has slowed down its ability to release new vehicles. The result is a worrying reality for fans and investors: in the past five years, Tesla has only introduced one new model while competitors like Rivian, Waymo, and Baidu are moving ahead with rapid innovation.
The Cybertruck’s flop could push Tesla into a new strategic phase, where smaller, more practical electric trucks could be the key to winning back market share. Meanwhile, the growing competition in the EV space means Tesla cannot afford to lose momentum. Whether the company’s future will be defined by sleek robotaxis or a compact, mass-market pickup truck is now the question on everyone’s mind.
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