Suniel Shetty leads Falcons of Majlis, reshapes UAE startup ecosystem

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Suniel Shetty fronts Falcons of Majlis UAE, a new startup platform prioritising access, trust and long-term investor alignment over valuation.

DUBAI: Falcons of Majlis UAE is redefining how startups connect with capital, introducing a model built on access, trust and long-term alignment rather than valuation-driven visibility. Conceptualised by NKN Media, the platform reflects how business decisions are traditionally made in the region.

Inspired by the cultural significance of the Majlis, Falcons of Majlis UAE moves beyond conventional pitch formats. Instead of public negotiations and performance-led funding rounds, the platform focuses on credibility, intent and relationship-building as the foundation of entrepreneurial success.

The format follows a structured four-stage journey, beginning with curated founder stories and progressing through expert-led scrutiny. Only selected participants receive a “Ticket to Majlis”, granting access to private investor environments. Here, discussions take place behind closed doors, where investors evaluate founders based on conviction, trust and long-term potential rather than just numbers.

At the centre of this process is Suniel Shetty, who serves as mentor and Majlis authority. He emphasised that the initiative aims to shift focus from visibility to readiness, highlighting that access to investors should be earned through intent and substance.

Falcons of Majlis UAE brings together influential family offices, private investors and business leaders as decision-makers rather than judges. Outcomes range from direct investment to strategic partnerships and mentorship, reflecting the nuanced and relationship-driven nature of deal-making in the region.

Season one is focused exclusively on UAE-based startups addressing local challenges, aligning with national economic priorities and regulatory frameworks. This approach positions the platform as more than entertainment, integrating media, capital and entrepreneurship into a unified ecosystem.

Hosted by Chitrangada Singh, the series will air across India Today Group channels and stream on a major OTT platform, expanding its reach while maintaining a credibility-led narrative.

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