Spotify teams up with ChatGPT to offer personalized music and podcast recommendations

Spotify has announced a new partnership with ChatGPT, OpenAI’s advanced chatbot, to help users discover music and podcasts through personalized conversations.

The new feature will allow Spotify Premium and Free users to connect their accounts to ChatGPT, enabling the AI assistant to suggest artists, playlists, and shows based on their tastes. For instance, listeners can now ask, “Make a playlist with Latin artists from my heavy rotation,” or “What podcasts should I try if I love science and innovation?”

According to Spotify, this integration is designed to enhance user experience without compromising privacy. The company emphasized that no audio or video content will be shared with OpenAI for AI training, and users must opt in to access the feature.

Sten Garmark, Spotify’s Global Head of Consumer Experience, said: “Spotify’s vision has always been to be everywhere you are. By bringing Spotify into ChatGPT, we’re creating a powerful new way for fans to connect with the artists and creators they love conversationally, whenever inspiration strikes.”

The move comes as Spotify continues investing in personalization technology, while maintaining the role of human editors in curating content.

However, the announcement arrives amid ongoing debate over AI’s growing influence in music and entertainment. Just last month, Spotify removed over 75 million AI-generated tracks from its platform, taking a stand against content designed to “mislead listeners” or “interfere with authentic artists.”

Some musicians have criticized the rise of AI in music. Cardiff rock band Holding Absence recently voiced frustration after an AI “band” using their music as “inspiration” surpassed their own streaming numbers. Frontman Lucas Woodland called the trend “shocking and disheartening,” urging fans to reject AI-generated songs.

Spotify has also faced backlash from artists like King Gizzard & The Lizard Wizard, Xiu Xiu, and Deerhoof, who pulled their catalogs from the platform over concerns about Spotify’s investments in AI and defense technology.

Adding to the shifts, Spotify CEO Daniel Ek announced he will step down on January 1, 2026, to focus on other ventures. He will be succeeded by Chief Business Officer Alex Norström and VP of Product and Technology Gustav Söderström.

The AI debate has also spread beyond music, with Dutch comedian Eline Van der Velden recently unveiling an AI actor, Tilly Norwood, at the Zurich Film Festival, sparking outrage among Hollywood stars like Emily Blunt and Natasha Lyonne, and drawing condemnation from the Screen Actors Guild.

Spotify’s partnership with ChatGPT marks a bold step into the future of personalized listening, one that blends human creativity with artificial intelligence, even as the world continues to question where the line between the two should be drawn.

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