Spotify Moves Into Digital Fitness With Peloton Partnership, Testing New Revenue Model Beyond Streaming

Spotify has struck a wide-ranging partnership with Peloton Interactive to bring more than 1,400 instructor-led classes onto its platform, marking a deliberate expansion into the global wellness market as it looks to reduce reliance on music and podcast revenues. The integration will give Spotify Premium users access to Peloton’s catalogue of workouts, including strength training, […] The post Spotify Moves Into Digital Fitness With Peloton Partnership, Testing New Revenue Model Beyond Streaming appeared first on Tekedia.

  Business   Apr 28, 2026   0   18  Add to Reading List
Spotify Moves Into Digital Fitness With Peloton Partnership, Testing New Revenue Model Beyond Streaming

Spotify has struck a wide-ranging partnership with Peloton Interactive to bring more than 1,400 instructor-led classes onto its platform, marking a deliberate expansion into the global wellness market as it looks to reduce reliance on music and podcast revenues. The integration will give Spotify Premium users access to Peloton’s catalogue of workouts, including strength training, […]

The post Spotify Moves Into Digital Fitness With Peloton Partnership, Testing New Revenue Model Beyond Streaming appeared first on Tekedia.

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